CX Research

Understand and Exceed Your Customers' Expectations

Through CX Research, we optimize every interaction to boost customer satisfaction and loyalty.

What's CX Research?

Boost your company's success with CX Research

Techniques we use

How we do it

  • Customer Journey Map
  • Customer Archetype & Buyer Persona
  • Voice of the Customer: Feedback & Listening
  • Surveys & Focus Groups
  • Benchmark
  • Field Studies and Ethnography
  • Metrics Analysis
  • Data Analysis

Benefits of CX Research

Results you can get

  • Improve customer retention
  • Increase brand loyalty
  • Optimize customer touchpoints
  • Anticipate future needs and expectations
  • Long-term cost reduction
  • Decisions based on real data

Deliverables

When you work with us

  • You receive a personalized research plan tailored to your specific needs.
  • You work closely with our team of experts, who will oversee your research.
  • We source the ideal participants for your research.
  • You maintain complete control over the research process.
  • You receive precise recommendations and advice on how to implement them effectively.

We Have Answers

Frequently Asked Questions

Here are some of the most frequently asked questions we receive and their answers, all gathered in one place.

YOU MAY NEED TO KNOW

Frequently Asked Questions

What are the next steps if I want to work with you on a UX Research project?

You fill out the form, we analyze your case, we contact you by email, we schedule a call and, if there is a match between what you need and what we can offer you, we move forward with the project.

What is the typical duration of a CX Research project?

The duration of a CX Research project depends on the scope and complexity. Typically, projects can last between 2 and 8 weeks.

How are participants selected for CX research?

We select participants based on the target customer profile. This can include factors such as customer segments, behaviors, and interaction history with the product or service to ensure we capture relevant insights for the study.

How long does it take to recruit participants for a CX study?

Recruiting participants generally takes between 1 and 3 weeks, depending on the specific customer segments we need to engage and the availability of those customers in our database or through external panels.

Can UX/CX research studies be conducted in parallel to shorten timelines?

Yes, we can run several phases of the study in parallel, such as participant recruitment and prototype creation, to shorten the overall time. This depends on the type of research and resource availability.

How much time should be left between iterative UX/CX studies?

For iterative studies, we recommend a minimum period of 4 weeks between each round of research. This allows recommendations to be implemented and improvements to be made before the next iteration.




Insights & Resources

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